UNCUT Jewelry was born from a single, clear conviction — that Indian fine Jewelry deserved a new kind of voice.
One that holds tradition with reverence, yet speaks naturally to the woman living fully in the present.
There has always existed a space between jewelry reserved for occasions and jewelry made only for the moment. The modern Indian woman does not live in either extreme — and her jewelry should not either. It should move with her life, her moods, and her milestones.
From this understanding came Modern Heirlooms — fine jewelry that feels entirely relevant today, and entirely meaningful forever.
Every UNCUT piece is the meeting point of Indian craftsmanship, contemporary design thinking, and honest materials. The result is jewelry that is personal, wearable, and built to endure.
Every UNCUT creation is imagined, designed, and brought to life in India — by master artisans who carry generations of craft in their hands.
We work exclusively with hallmarked gold, sterling silver, certified natural Polki diamonds, gemstones, and pearls. Every material is chosen with intention. Every piece carries both beauty and authenticity.
Our philosophy has always been simple:
Transparency. Craftsmanship. Trust.
Because fine jewelry should feel as reassuring as it looks.
UNCUT has always been about more than a single kind of woman — or a single way of wearing jewelry. As the brand grew, so did the conversations we were having, the women we were dressing, and the stories we wanted to tell.
Two distinct worlds emerged. Each with its own identity, its own woman, and its own language.
For the woman who wears jewelry just because she wants to.
UBAA is playful, personal, and unapologetically fun. It is fine jewelry stripped of formality — designed for a younger, freer way of dressing and self-expression.
These are pieces you mix, stack, and make entirely your own. Jewelry that doesn't wait for an occasion. Jewelry that shows up exactly as you do — light, confident, and a little unexpected.
Crafted with the same care and integrity as everything UNCUT makes, UBAA simply speaks a different language. One that is more spontaneous, more expressive, and more now.
Designed for:
Everyday self-expression
Mixing, stacking & layering
Gifting & self-indulgence
Making fine jewelry feel effortless
UBAA is for the woman who is still figuring out her style — and having a great time doing it.
Jewelry for moments that become memories.
The Festive universe is a celebration of the grandeur that defines Indian occasions — weddings, ceremonies, and the milestones that mark a life well lived. These are statement pieces defined by depth, detail, and an artistry that does not age.
Crafted in 18K hallmarked gold with Polki diamonds, gemstones, and pearls, each creation reflects the full richness of heritage craftsmanship — reimagined through a modern lens.
Designed for:
Weddings & bridal trousseau
Celebrations & festivities
Heirloom investments
Generational gifting
Pieces made to be worn today. Cherished forever.
Conceived by Aditi Amin, UNCUT House is an extension of the brand's philosophy — a space that goes well beyond the presentation of jewelry.
It is not merely a place that holds UNCUT, Festive collections, or UBAA. It is a cultural environment where design, art, and conversation coexist — curated to host experiences, to foster genuine connection, and to invite a different kind of discovery.
From private styling sessions to intimate, thoughtfully curated gatherings, UNCUT House allows clients to engage with jewelry — and with the brand itself — in a way that is immersive, personal, and deeply considered.
Bridal jewelry is one of the most personal decisions a woman will make and at UNCUT, it is approached as exactly that. Brides are invited to UNCUT House for private, one-on-one styling sessions where no detail is too small and no consideration is rushed.
From trousseau planning to the layering of a wedding day, we help curate a jewelry wardrobe that reflects her story, her aesthetic, and the full breadth of her celebrations.
Aditi Amin did not set out to build a jewelry brand. She set out to solve a problem she felt personally — as a woman who had lived between two worlds, who understood both the weight of Indian tradition and the freedom of a modern, global life.
Educated at the Kelley School of Business, Indiana University, and shaped by her roots in Ahmedabad, Aditi returned to India with a clear-eyed view of what was missing. Not in the market — but in the conversation around Indian fine jewelry itself.
There were heirlooms worn once a decade. There was fashion jewelry forgotten by next season. But nothing in between. Nothing that honored Indian craft without asking a woman to dress around it.
That space — honest, enduring, and deeply personal — became UNCUT.
Founded in September 2019, UNCUT was built on three principles: design with intention, craft with integrity, and make jewelry women genuinely live in. Every piece imagined, designed, and brought to life entirely in India — hallmarked gold, certified Polki diamonds, honest materials.
Two distinct worlds emerged. UNCUT Festive — for the moments that become memories. UBAA — for the woman who wears jewelry just because she wants to. Two lines. One conviction. That Indian fine jewelry deserved a new kind of voice.
Today, UNCUT is trusted by Kareena Kapoor, Malaika Arora, Vidya Balan, Alia Bhatt, and Kriti Sanon, and featured in Vogue India, Elle, and international press across the UK, Middle East and Southeast Asia. At the heart of it all is UNCUT House — Aditi’s private studio in Ahmedabad, where clients experience jewelry not as retail but as relationship.
For Aditi, this was always the point.
Jewelry has never been only adornment.
It is memory. It is expression. It is a way of being.
— Aditi Amin, Founder
